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Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance by Lynn Sharp Paine,

Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance by Lynn Sharp Paine,
Do values world most profitable company and social responsibility have any place in the profit-driven corporate world? Just ask the employees world most profitable company and stockholders of Enron. Even before the Enron disaster, however, the business sections of newspapers were filled with stories about companies such as Bridgestone, Sotheby's, world most profitable company and Microsoft, whose reckless or irresponsible practices world most profitable company and standards had jeopardized both their profits world most profitable company and their futures. In "Value Shift, renowned Harvard Business School Professor Lynn Sharp Paine reveals that corporate social responsibility makes for more than good public relations; it is a powerful tool for achieving superior performance world most profitable company and generating greater profits. She takes a realistic look at the new role that private industry will play in public service in the years ahead world most profitable company and explores the increasing importance of corporate values in maintaining the long-term profitability of companies. Professor Paine describes how, recent news reports notwithstanding, many companies in the United States world most profitable company and around the world have already placed increased emphasis on values world most profitable company and corporate citizenship. She explains the motivations behind this turn to values, analyzes its impact on management practice, world most profitable company and presents guidelines for developing a "corporate conscience." The most striking feature of this eye-opening expose is its hardheaded appraisal of the growing body of evidence showing that a values-based orientation is very good for business. It also offers pointers on how managers can anticipate world most profitable company and avoid "gray area" dilemmas, formulate conscientious responses to incidents that will also serve the organization's goals world most profitable company and interests, world most profitable company and take a more active role in strengthening their company's publicimage. Companies that adhere to basic values benefit from more effective risk management, more efficient organizational functioning, increased market attractiveness, world most profitable company and greater investor confidence.
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